Clash of Clans needed its latest game update to attract new players. So we sold its new Town Hall - the highly anticipated heart of the update - in the real world, just like it was a real-world building. We even hired a famous broker to list it.

D&AD Shortlist
The One Show Merit

The Clash of Clans character The Builder also temporarily switched careers to help Tony B. He’s not quite as experienced or charismatic though.

Role: Senior Copywriter
Senior AD: Carmen Fenech
CCO: Andre Toledo
CD’s: Pedro Sattin & Sebastien Rouviere