Across the U.S., millions of women live in health deserts, where they are unable to access healthcare. But Poise pads have access to these women that healthcare providers don’t. So we worked with a team of scientists to turn Poise pads into a brand-new diagnostic tool.

Kate Degen and I were invited by Roxane Schneider and Pieter Claeys to help bring their very special idea to life for the leading bladder leak pad brand, Poise.

‘Drops of Hope’ won two Gold, four Silver, and two Bronze at Cannes in 2025.

CDs/concept: Roxane Schneider and Pieter Claeys
ACD/Copywriter: Lyndsey Stormer
Senior Art Director: Kate Degen
Senior Art Director: Fabio Barros
Chief Creative Officer: Michael Aimette
Global Creative Partner: Danilo Boer
Role: Senior Copywriter