Across the U.S., millions of women live in health deserts, where they are unable to access healthcare. But Poise pads have access to these women that healthcare providers don’t. So we worked with a team of scientists to turn Poise pads into a brand-new diagnostic tool.

2025 | Cannes Lions | Brand Experience | Gold
2025 | Cannes Lions | Brand Experience | Gold
2025 | Cannes Lions | Creative Data | Silver
2025 | Cannes Lions | Health | Silver
2025 | Cannes Lions | Brand Experience | Silver
2025 | Cannes Lions | PR | Silver
2025 | Cannes Lions | Innovation | Bronze
2025 | Cannes Lions | Health | Bronze
2026 | One Show | Design in Advertising | Bronze
2026 | One Show | Design in Advertising | Merit
2026 | One Show | Public Relations | Merit

CDs/concept: Roxane Schneider and Pieter Claeys
ACD/Copywriter: Lyndsey Stormer
Senior Art Director: Kate Degen
Senior Art Director: Fabio Barros
Chief Creative Officer: Michael Aimette
Global Creative Partner: Danilo Boer