At DAVID New York, Carmen Fenech and I came up with this campaign idea for a Brawl Stars and SpongeBob collaboration that brought a real-world cell phone to Bikini Bottom. Then we got to write a mini SpongeBob episode!

Watch to see John Cena get so excited after winning Brawl Stars that he throws his phone into the ocean… where SpongeBob and friends find it. If you’re a Brawl Stars player, you’ll appreciate this fusion of the two worlds.

I got to write a lot of fun lines, too.