What happens when John Cena throws his phone into the ocean while playing Brawl Stars? It lands in Bikini Bottom. Duh.

At DAVID New York, Carmen Fenech and I came up with this campaign idea for a Brawl Stars and SpongeBob collaboration that brought a real-world phone to Bikini Bottom. Then we got to write a mini SpongeBob episode.

I got to write a lot of fun lines, too.